Regulatory restrictions and growing competition have made it increasingly important for biopharmaceutical organizations to develop a tactical approach to Key Opinion Leader (KOL) engagement. Identifying what Key Opinion Leaders value in their relationship and evaluating key KOL activities will help organizations in their KOL management efforts.
This video outlines the top things thought leaders seem to value most in their relationship with organizations and tactics that help build robust Key Opinion Leader relationships. It also provides strategic inputs on the involvement and role of Medical Science Liaisons (MSLs) in Thought Leader Management.
The study benchmarks the organizational structures, management strategies, activities, tools and tactics associated with excellence in KOL management. MA leaders will gain an understanding of approaches to KOL management at leading companies.