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Medical Affairs’ Role in Ensuring Excellence in Product Launch

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Medical Affairs’ Role in Ensuring Excellence in Product Launch

Medical Affairs leaders often need to involve themselves in certain areas during product launches such as early-stage thought leader (TL) interaction, successful TL targeting, alignment of commercial training to demands of key stakeholders and launch resource management.

This study by Best Practices, LLC identifies critical success factors for a strong Medical Affairs launch support. Research findings provide insights that will help Medical Affairs leaders to create value-based launch strategies.

For further launch related queries, please contact: dguinn@best-in-class.com or sthapar@best-in-class.com

Audio Credit: The video features the song “Headway” by Kai Engle, available under the Creative Commons Attribution 4.0 license.

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