Industries
Functions
Market Entry/Launch Medical Affairs Marketing/Insights/Social Media Life Cycle Management
Market Entry/Launch
Case Study: How Argenx Broke into a Captive Market to Begin Dislodging an Entrenched Market Leader
KEYTRUDA Case Study: How Merck Used Bold Indications Planning Coupled with Expansive Clinical Trials to Lift a Second-To-Market Product into the Annals of Blockbuster Launch History
Medical Affairs Product Launch in Immunology: Roles, Collaboration, and Evolution
Medical Affairs Product Launch in Immunology: Timelines, Resources, Success Factors, and Digital Influence
RINVOQ Case Analysis: Summoning the Right Sales Resources to Support a New Blockbuster’s Launch
Skyrizi Case Analysis: Summoning the Right Sales Resources to Support a New Blockbuster’s Launch
Skyrizi Case Study: Developing Early Comparative Effectiveness and Outcomes Studies to Lift Launch Uptake Curve & Accelerate Planned Obsolescence of AbbVie’s Own Blockbuster
Medical Affairs
Best Practices for Gathering and Distributing Insights within Medical Affairs Organization: Immunology Segment
Building More Effective Medical Affairs Product Launch Teams: Immunology Segment
Optimizing the Size and Improving the Impact of Field-Based Immunology Medical Teams in Major Global Markets
Optimizing the Size and Improving the Impact of Immunology Field-Based Medical Teams in Major Global Markets: Optimizing Staffing and Resources
Marketing/Insights/Social Media
Medical’s Road Map for Social Media Success
Medical’s Road Map for Social Media Success in Immunology
Rituxan Case Study: Pre-Launch Communications to Change the Dominant Treatment Paradigm
Life Cycle Management
Patent Protection: How AbbVie Builds Patent Fences to Extend Brand Life and Safeguard HUMIRA and Its Immunology Franchise
Skyrizi Case Study: How Compressing Cycle Time from Launch to DTC Helps Support Sales Uptake of a Rising New Blockbuster Product