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> Our Expertise > Brand Management & Product Leadership

Brand Management & Product Leadership

In today’s world, increasing commercialization costs and declining R&D opportunities are forcing brand executives to scrutinize every part of their brand management plans. While strategic brand management can grow a company’s market share for both established and new brands, it also can build reputation and help a company position itself as a therapeutic area leader.

To support successful brand strategy deployment, Best Practices, LLC provides best practices and benchmarking services for structuring and managing the cross-functional brand teams needed to achieve superior productivity across key areas such as:

  • Brand team Governances & Structure
  • Brand team Leadership and Management
  • Brand team Performance Metrics
  • Lifecycle Management
  • Product Marketing and Innovation

Specifically, executives use our benchmarking services to:

  • Evaluate effective brand leadership and structures
  • Set optimal brand team size, staffing and support
  • Identify winning operational tactics
  • Enhance product management and innovation strategies
  • Establish brand team performance metrics
Cameron Tew

Cameron Tew

Vice President, Research Services/Business Operations

Phone: (919) 767- 9246

Schedule a Meeting