1<!DOCTYPE html>
2
3Anonymous
4/bestp
5/bestp/domrep.nsf
6196A16EE87B3BA5E652579DB00246A16
8
9
10
11
12
13
140
15
16
17/bestp/domrep.nsf/insights/196A16EE87B3BA5E652579DB00246A16?OpenDocument
18
19OpenDocument
203.209.10.183
21
22
23www.best-in-class.com
24/bestp/domrep.nsf
25Main






> Our Expertise > Brand Management & Product Leadership

Brand Management & Product Leadership

In today’s world, increasing commercialization costs and declining R&D opportunities are forcing brand executives to scrutinize every part of their brand management plans. While strategic brand management can grow a company’s market share for both established and new brands, it also can build reputation and help a company position itself as a therapeutic area leader.


Specifically, executives use our benchmarking services to:


  • Evaluate effective brand leadership and structures
  • Set optimal brand team size, staffing and support
  • Identify winning operational tactics
  • Enhance product management and innovation strategies
  • Establish brand team performance metrics


To support successful brand strategy deployment, Best Practices, LLC provides best practices and benchmarking services for structuring and managing the cross-functional brand teams needed to achieve superior productivity across key areas such as:


  • Cameron Tew

    Cameron Tew

    Vice President, Research Services/Business Operations

    Cameron has 16 years of experience in helping pharmaceutical companies improve their commercial operations. His expertise spans across areas such as new product planning, product launch, competitive intelligence, Medical Affairs, sales communication and talent management.
    Phone: (919) 767- 9246
  • Aakruti  Saxena

    Aakruti Saxena

    Research Operations Director

    For over 9 years, Aakruti has worked on building case studies of various blockbuster launches and branding studies to pinpoint effective strategies for branding and product teams. During her tenure, she has helped brand leaders evaluate brand leadership, structures, identify best-in-class operational tactics, enhance innovation strategies and product management and establish performance measures for brand teams.

To support successful brand strategy deployment, Best Practices, LLC provides best practices and benchmarking services for structuring and managing the cross-functional brand teams needed to achieve superior productivity across key areas such as:

Brand Management & Product Leadership


  • Brand team Governances & Structure
  • Brand team Leadership and Management
  • Brand team Performance Metrics
  • Lifecycle Management
  • Product Marketing and Innovation