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Brand Management & Product Leadership Benchmarking Reports

When done well, effective brand management drives product leadership and maximizes revenue throughout the product lifecycle. When applied across the biopharmaceutical or medical device product portfolio, it can cement an organization’s reputation and status as a therapeutic area leader. However, for successful brand and portfolio management, it is critical to understand how to support existing brands while promoting new brands.

Best Practices, LLC’s Brand Management and Product Leadership reports allow brand leaders to address this challenge through benchmarking successful best-in-class and innovative biopharmaceutical and medical device organizations. Our reports enable brand leaders to maximize revenue and market share by:

  • Harnessing brand management best practices
  • Understanding brand investment and resource benchmarks
  • Building optimal brand teams
  • Preparing for common pitfalls
  • Identifying opportunities for innovation and engaging in activities designed to optimize the product lifecycle

To fulfill the requirements of its growing strategic role, the Brand Management & Product Leadership function needs to continuously re-invent itself by optimizing its overall capabilities, including:

  • Brand Team Governance & Structure
  • Product Planning & Forecasting
  • Product Marketing & Innovation
  • Product Staffing & Support
  • Brand Team Leadership & Management
  • Brand Team Performance Metrics
  • Life Cycle Management

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Brand Management & Product Leadership Benchmarking Reports
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