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> Our Expertise > Marketing Management

Marketing Management

Digital media has dramatically transformed the way organizations reach, engage and interact with customers and stakeholders. As a result, top marketing organizations have moved beyond creating marketing strategies to creating ‘integrated marketing’ strategies that incorporate a multi-channel approach. However, identifying the right marketing mix between digital and traditional media continues to be a challenge. Further, stiff competition in the marketplace means these organizations must seek and adopt innovative tactics to grow market share, while ensuring leaner operations.

Best Practices, LLC helps Marketing leaders successfully manage their marketing function by providing access to industry-specific and cross-industry benchmarks and best practices of top global marketing organizations.

Specifically, executives use our benchmarking services to:

  • Access innovative marketing success stories
    and lessons learned
  • Achieve promotional efficiency
  • Adopt an integrated multi-channel approach
  • Allocate marketing staffing, budget, roles and responsibilities
  • Build customer engagement and loyalty
  • Engage in effective product lifecycle management
  • Link social media to business outcomes
  • Optimize product portfolio and marketing mix
  • Prevent brand cannibalization
  • Set digital marketing strategy and structure
  • Strengthen relationships with thought leaders,
    physicians and professional organizations

  • Cameron Tew

    Cameron Tew

    Vice President, Research Services/Business Operations

    Cameron has 16 years of experience in helping pharmaceutical companies improve their commercial operations. His expertise spans across areas such as new product planning, product launch, competitive intelligence, Medical Affairs, sales communication and talent management.

    Phone: (919) 767- 9246

  • James Drake

    James Drake

    Director of Research Services & Operations/Head of Digital Technology Practice

    For over 11 years, James has worked to help life sciences companies improve their marketing ROI through evidence-based research and analysis of the industry's top performers. Having served as director of Best Practices' Digital Marketing Consortium, James brings particularly deep knowledge and experience in the area of digital marketing, infrastructure and customer engagement.
    Phone: (603) 410-3929