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Marketing Management

Digital media has dramatically transformed the way organizations reach, engage and interact with customers and stakeholders. As a result, top marketing organizations have moved beyond creating marketing strategies to creating ‘integrated marketing’ strategies that incorporate a multi-channel approach. However, identifying the right marketing mix between digital and traditional media continues to be a challenge. Further, stiff competition in the marketplace means these organizations must seek and adopt innovative tactics to grow market share, while ensuring leaner operations.

Best Practices, LLC helps Marketing leaders successfully manage their marketing function by providing access to industry-specific and cross-industry benchmarks and best practices of top global marketing organizations.

Specifically, executives use our benchmarking services to:
  • Access innovative marketing success stories
    and lessons learned
  • Achieve promotional efficiency
  • Adopt an integrated multi-channel approach
  • Allocate marketing staffing, budget, roles and responsibilities
  • Build customer engagement and loyalty
  • Engage in effective product lifecycle management
  • Link social media to business outcomes
  • Optimize product portfolio and marketing mix
  • Prevent brand cannibalization
  • Set digital marketing strategy and structure
  • Strengthen relationships with thought leaders,
    physicians and professional organizations

Marketing Management Services

Research and Consulting

Research and Consulting

Our custom research services are designed to improve your marketing organization's performance by assessing and analyzing the winning practices of leading corporations
  • Visit Marketing Management Research &      Consulting
Advisory Services

Advisory Services

Our members-only benchmarking research and networking service allows you to stay a step ahead of competition and align, staff and fund your marketing function to drive organizational success
  • View Marketing Management Advisory Services

Benchmarking Reports

Benchmarking Reports

Our in-depth benchmarking reports contain detailed analyses, performance metrics, process insights and best practices from primary research conducted across leading marketing organizations
  • View Marketing Management Benchmarking      Reports
Best Practice Database Services

Best Practice Database Services

Our Best Practice Database provides instant access to critical marketing benchmarks, tactics, trends, process maps and case studies
  • Access Marketing Management Best Practice      Database

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Contact an Expert

Cameron Tew

Head of Research Services/Business Operations

Phone: (919) 767- 9246

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