1<!DOCTYPE html>
2
3Anonymous
4/bestp
5/bestp/domrep.nsf
6B7174D9754449BEB65257C39003201D9
8
9
10
11
12
13
140
15
16
17/bestp/domrep.nsf/insights/B7174D9754449BEB65257C39003201D9?opendocument
18
19opendocument
2044.222.134.250
21
22
23www.best-in-class.com
24/bestp/domrep.nsf
25BMR






Home >> Products & Services >> Benchmarking Reports >> Marketing Management

Marketing Management Benchmarking Reports

The digital space is enabling companies to reach and ‘touch’ their customers like never before. As a result, traditional marketing has made way for the multi-channel approach. But, how can organizations leverage the multi-channel approach to drive product launch or manage product lifecycle? How can they optimally structure and resource their marketing departments, including digital marketing, to drive sales? What are some emerging trends for effective marketing management? How do best-in-class organizations measure the impact and effectiveness of their marketing activities? Finally, how do organizations innovate and drive sales as well as build customer engagement and loyalty?

These issues are central to Best Practices, LLC’s marketing benchmarking research. Successful marketing management requires not only effective external communication, but also effective internal communication. Our marketing reports take an inside-out approach and yield marketing insights, trends, benchmarks and best practices that enable executives to effectively plan, execute, measure, monitor and refine their marketing structure, operations and strategies. In addition to reviewing activity effectiveness, our marketing benchmarking research also includes case studies of best-in-class and re-launched products as well as lessons learned from unsuccessful products. Select reports may be industry-specific.

Marketing Management Benchmarking Reports

Marketing Management Benchmarking Reports


The report is said to be the best thing since "sliced bread". Thanks to your quick response my colleague was able to use it as a reference for a recent meeting and it has proved to be invaluable.

-- Training & Development, Bayer

View More Testimonials