Marketing Leadership - Research and Advisory Services

Achieving Marketing Leadership requires a customer-centric marketing strategy coupled with innovative execution to secure and expand your position in the marketplace. Too often marketing is reduced down to day-to-day tactical elements. Marketing leaders recognize the job at hand is much more complex and involves customer-focused product development, pricing, brand positioning, advertising, PR, account management and customer retention.

Let our Research and Advisory Services experts help your marketing function achieve the strategic focus around these core competencies, manage an innovative marketing agenda and develop a strong pipeline of marketing talent.

Research and Advisory Services analysts have supported marketing professionals in developing customer-centric marketing strategies and tactics to improve market reach, customer experience as well as the positioning of products, services and the corporate brand. Specifically, our solutions will inform your marketing organization on key fronts including:

• Marketing staffing, budget, roles and responsibilities
• Customer centricity, experience and loyalty strategies
• Brand positioning and reputation management
• Public relations and advertising
• Portfolio mix and product lifecycle management
• Lead generation and relationship marketing strategies
• Marketing's influence on product development and pricing
• Internet marketing and social media strategies

Explore these and other topics with us during a Virtual Presentation of our resources, capabilities and solutions tailored to support your success.

Benefits of a Partnership with Research and Advisory Services

• Decision Support Research to Benchmark Your Function and Learn from Best-in-Class Marketing Groups
• Access to Strategic Research Projects around Sales Excellence
• Unlimited Access to the Best Practice Database for Quick Access to Key Marketing Leadership Best Practices and Other Relevant Sales and Marketing Management Topics
• Personal Interaction with Senior Analysts With Years of Experience in Benchmarking Marketing Management
• Exclusive Networking Forums for Sales and Marketing Professionals