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Medical Affairs - Research & Consulting
The medical affairs function continues to evolve and to adopt a more collaborative role with companies’ research and commercial functions. At the same time, it must remain vigilant in its compliance with regulatory guidelines.
Providing healthcare professionals, key opinion leaders and payer groups with critical medical and scientific information and education, the function not only enhances a company’s scientific reputation, it also complements the work of Research & Development – all the while communicating the value of a company’s products and services.
While the expansion of responsibilities has made Medical Affairs a pivotal function globally, it still faces the daunting challenge of quantifying its value internally, while still meeting the growing demands brought on by the multiple facets of its role. Medical Affairs leaders wrestle with how best to serve thought leaders, coordinate Medical Science Liaisons, prepare compelling scientific publications, communicate Health Outcomes and cutting-edge science conducted by the company, and at the same time demonstrate value to internal stakeholders.
Thus, medical affairs groups across both mature and emerging markets are seeking ways to optimize their activities and develop reporting formats and metrics that can demonstrate value to senior management.
Our Role in Supporting Medical Affairs
Best Practices, LLC’s Research & Consulting services provide medical affairs leaders with the expertise and intelligence needed to address many of the aforementioned challenges, while also helping to develop and to cultivate processes to create a best-in-class Medical Affairs organization at the global and local level. Our experienced consultants provide insight and access to key benchmarks and best practices that:
- Drive efficiency and performance by refining global medical affairs strategy, structure, staffing, budget, spend, activity and performance measures
- Improve productivity and effectiveness through benchmarking key services, processes, systems and initiatives
- Highlight upcoming medical affairs trends, key challenges and lessons learned
Our research and consulting service has worked with industry leaders and benchmarked organizations across global markets to address key medical affairs topics, including:
- Medical Affairs Globalization
- Health Economics/Outcomes
- Thought Leader (KOL) Relationship Management
- Medical Science Liaisons
- Scientific Publications
- Medical Education
Executives seeking strategic guidance and insights related to the aforementioned topics will benefit from our Research and Consulting service.