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New Product launch

A well-planned and executed product launch strategy can power rapid product sales uptake. However, developing a comprehensive strategy and communicating it effectively across the global organization is challenging. Although the foundation of successful new product launch remains the same – a sound sales and marketing strategy – the level of complexity continues to rise. Product teams must continuously refine and review launch strategy to address established or emerging trends such as increased payer influence, tougher competition, focus on health outcomes, shift toward specialty products, global scalability, impact of digital media and tighter budgets. Benchmarking product launch strategies and post-launch management tactics can help mitigate the risk associated with overspending or underfunding as well as help avoid failure points.

Specifically, executives use our benchmarking services to:

Compare individual launch plan components against industry benchmarks
Conduct launch budget and staffing resource assessments
Create a comprehensive strategy that address key stakeholders (thought leaders, payers, patients and physicians) across geographies (global as well as local)
Optimize sales and marketing plans, including marketing mix and activity allocation
Calibrate strategy to avoid cannibalizing sales of an existing brand
Effectively communicate launch strategy across the entire organization
Leverage new technologies such as the iPad
Identify successful innovative product launch tactics and strategies
Troubleshoot new product plans against market entry failure points
Access case studies illustrating success factors and key pitfalls

Christopher Bogan
President and CEO

Chris has 26 years of experience in helping U.S. companies bring new biopharmaceutical products to market. Over that time, he has helped dozens of new brands launch assets totaling hundreds of billions of dollars.

Phone: (919)-767-9228

Schedule a Meeting
Richard Young
Research Consultant

Richard specializes in new product launch, bringing to this role a diverse background across technology commercialization & valuation, life sciences, and strategic marketing. His most recent work has examined effective launch planning, optimal launch investment, and evidence-based analysis of successes and failures of recent biopharma launches

Phone:(919) 767-9249

Schedule a Meeting

From benchmarking the marketing mix to detailing pre-launch and post-launch activities, Best Practices, LLC excels in uncovering winning new product launch strategies and tactics of the world’s top biopharmaceutical brands. Key focus areas include:

New product launch
Product planning/ forecasting

Product marketing/ innovation

Product staffing/ support and product lifecycle management

New Product launch Services

Visit Product Launch Research & Consulting

Our custom research services are designed to improve your organization's performance by assessing and analyzing the winning practices of leading corporations

View Product Launch Benchmarking Reports

Our in-depth benchmarking reports contain detailed industry-specific and cross-industry analyses, performance metrics, process insights and best practices from primary research conducted across leading organizations

Access Product Launch Best Practice Database

Our Best Practice Database provides instant access to critical pharmaceutical benchmarks, tactics, trends, process maps and case studies

View Product Launch Advisory Services

Our members-only benchmarking research and networking service allows you to stay a step ahead of competition and align, staff and fund your business to drive organizational success

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