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> Our Expertise > Pharma Launch Playbook

Pharma Launch Playbook

The pharmaceutical launch paradigm has evolved over the years, and with it has risen the complexity of orchestrating a successful new product launch. In an industry characterized by greater development costs, shorter patent windows, shrinking product pipelines and a growing emphasis on clinical efficacy; launching a new product requires meticulous planning at various levels.

The Best Practices, LLC pharma launch playbook serves as a comprehensive guide for launch leaders in bringing new products to market, right from the development stage to post market entry. It provides years of insights from successful launches, and highlights where exactly many of the reputed brands missed the mark - through our extensive primary benchmarking research studies and secondary research.



How We Have Helped Others with Launch Success:

Plan of Action Deployed as Others Prepare to Bring New Products to Market
  • Aligning Playbook with Existing Global Templates
  • Winning Cross-Functional Support and Managing Change
  • Time Scope of Playbook Mapping
  • Key Benchmark Dimensions of the Roadmap
  • Critical Activities
  • Timing, Milestones and Global-To-U.S. Handoffs
  • Roles and Responsibilities
  • Market Entry and Launch Investment Benchmarks
  • Market Type
  • FTE (Full Time Equivalents) Staffing Benchmark Levels
  • Structures and Models
  • HR Competencies
  • Functional Scope of Roadmap
  • Lessons Learned from Successful and Unsuccessful Launches
  • Developing Brand Team Agility to Respond to Unexpected Changes in Market-Entry Conditions
  • Market Entry Performance Metrics and Dashboards
  • Covering the White Spaces for Business Development Opportunities
  • Manager’s Toolkit (assemble benchmarks, timelines, milestones and key actions into a coordinated work tool)
DOWNLOAD E-Brochure

Best Practices Pharma Launch Playbook

  • Features benchmarks for 120+ recent biopharma launches
  • Insights support U.S., European and other major market launches
  • Playbook used by five Top 10 pharmas to guide 2021 and 2022 launches