If this box remains here for more than 30 seconds, click this link to try again.
You’re preparing to bring a new product to market?Congratulations, but here’s your reality:
Knowing these three things, many launch teams find themselves struggling with a host of questions – as they know they must get their launch right or face imminent failure.
What critical marketing activities are needed to successfully launch a new product?
When should these activities be initiated and completed?
Who (global strategy team vs. the all-important U.S. team) is primarily responsible for carrying out these activities?
Where should decision-making authorities (positioning, branding, pricing, etc.) reside?
How much should be spent on key activities at different stages of the product development and launch cycle?
What business models and structures work best to serve different market types?
What sub-structures help foster productive working relationships across groups (Marketing, Medical Affairs, Field Sales, etc.) and avoid any overlap or redundancies from Global Teams to U.S. Teams?.
What lessons can I learned from best-in-class launches and teams?
What staffing levels are required for marketing teams at different phases?
What human resource capabilities and competencies are required for success in different market types and therapeutic areas?
What roles and responsibilities support accountability, fast-response to changing market conditions and launch team agility?
How do teams ensure early, adequate and consistent resource investment for marketing support across the development-to-market-entry cycle?
Vice President, Research Services/Business Operations
Companies with the questions above often seek out advice from Best Practices. We have helped hundreds of brand teams during the past 25 years successfully bring their drugs to market. Our ongoing research and studies show that focused planning can shape a product’s true market potential and dramatically increase its lifetime economic value.
Our extensive Launch Assets Database contains launch benchmarks, processes and strategies from more than 100 leading brands for commercial, medical affairs and managed care teams.
Best Practices supports pharmaceutical launch teams by delivering budget and staffing benchmarks that executives use to adjust their own launch spends and activity timelines prior to and after launch. Our goal is to help launch executives identify opportunities for structural and operational improvements.
We can help you create your launch playbook -- providing years of insights from successful launches, supported by budget and staffing benchmarks.
What it Takes to Successfully Launch an Oncology Product in the U.S. Marketplace
Disease Awareness Program Excellence: Structure, Activities & Resources Needed for Effective Pipeline Support
Winning Necessary Resources for a Successful Product Launch
Optimizing Global Brand Website Launches
Success Factors and Failure Points in Oncology Product Launches
Educating the Market to Support Successful Product Launches in Oncology