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Sales force performance significantly impacts growth and bottom line results. The ability of senior management to effectively disseminate vital information to their sales forces while maximizing selling time is integral to the overall success of all pharmaceutical and biotech companies. Although much of this communication is necessary, reps and managers also experience a significant level of “noise” as colleagues in the field or at corporate offices send communications that are poorly targeted, redundant or inappropriately timed. Research and Advisory Services benchmarks suggest 4.4 hours per week are spent on unnecessary communication.
The Research and Advisory Services analysts have supported sales managers and directors in benchmarking and implementing sound communication strategies that moved sales forces from feeling overwhelmed by a flood of information to being more productive and efficient in reaching their customers. Let us answer critical sales communication questions for you that will improve your performance metrics:
Explore these and other topics with us during a Virtual Presentation of our resources, capabilities and solutions tailored to support your success.
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