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> Our Expertise > Sales Leadership

Sales Leadership

Today, companies view sales force effectiveness (SFE) as a way to increase market share and to drive growth in competitive markets. Achieving SFE on a global scale can be difficult, given differing regulations, complex sales structures, employee turnover and internal training/communication gaps. By fine-tuning strategy and driving productivity through active sales function benchmarking and providing on-demand business intelligence and sales training, companies can achieve consistent performance cost.


Specifically, executives use our benchmarking services to:

  • Inform sales strategy and field deployment
  • Plan new product launches, programs and call plans
  • Set training and operating budgets
  • Conduct field audits and sales rep coaching
  • Evaluate optimal service levels and targeting strategies
  • Fine-tune sub-group and department structures
  • Provide cases for medical education, health outcomes and new sales models


Best Practices, LLC provides best practices and benchmarking strategies across key areas such as:

  • Cameron Tew

    Cameron Tew

    Vice President, Research Services/Business Operations

    Cameron has 16 years of experience in helping pharmaceutical companies improve their commercial operations. His expertise spans across areas such as new product planning, product launch, competitive intelligence, Medical Affairs, sales communication and talent management.

    Phone: (919) 767- 9246

  • JeffZimmer

    Jeff Zimmer

    Sr. Manager/ Consultant & Project Manager

    Jeff is a senior consultant at Best Practices, with over 13 years of experience in the life sciences industry. He has helped our clients achieve better performance by unlocking critical insights in such areas as pharma sales operations, communications, technology, outsourcing, training, incentives, measurement and front-line management.

    Phone: (919) 767-9180


Best Practices, LLC provides best practices and benchmarking strategies across key areas such as:

Sales Leadership


  • Sales Force Effectiveness
  • Sales Manager Productivity
  • Sales Training
  • Sales Force Structures
  • Evolving Sales Model
  • Sales Incentives
  • Market Entry
  • Managed Market Selling